AD COUNCIL, NUMBERS
integrated campaign
For those living with high blood pressure, they often know their blood pressure number, but they don’t always do anything about it. Ad Council + Arnold teamed up with the American Heart Association and the American Medical Association to shed light on the impact it can have on your life, while delivering a message of hope and action.
This fully integrated campaign spanned across TV, print, out-of-home, social, and radio.
I didn’t do it alone, I helped deliver a message of hope and action with:
Francois Crabalona, CD
Patrick Durigan, CW