WAYFAIR, WELCOME TO THE WAYBORHOOD
platform + TVC launch
Welcome to the Wayborhood, a place where all who enter are welcome, where you can express all of yourself, unfiltered and unapologetic. A place where your vision becomes a reality and there are no “right” or “wrong” ways, just your way. In the Wayborhood, the belief is that all of your spaces should be your happy place. That’s why there’s something for everyone - every style, every home. There’s plenty of room for everyone here. Everyone’s welcome in the Wayborhood.
This campaign launched during the Oscar’s this year.
Along with four new platform launching commercials, we evolved the Wayfair brand tagline and jingle through an extensive research and testing phase with our partners at Made Music Studio.
I didn’t do it alone, I helped welcome people to the Wayborhood with:
Myra Nussbaum, President and CCO
Michelle Underwood, GCD
Jonica Lister, CW
Jason Georgen, EP
Megan Swartzlander, Producer
Jocelyn + Dawn, Directors
Biscuit, Production Company
Hoyte van Hoytema, Director of Photography
Custom music was composed for these commercials by The Elements and VFX were made seamless with Parliament.