AIMOVIG, KNOW MIGRAINE MISSION
integrated digital campaign
People living with migraine combat misperceptions and stigmas daily. They’re often told “it’s just a headache” but migraine is so much more than that, it’s a neurological disease. Aimovig works to bridge the gap by advocating for people with migraine, and helping people without migraine see the impact dismissal of the disease causes. If we all understand migraine a little more, we can spread the knowledge and spread the acceptance.
We created a lightly branded integrated digital campaign that will serve as the platform for multi-channel executions including video, social media content, microsite, and eventual partnerships for experiential opportunities.
Character development focused on keeping the illustrations simple and on brand while also articulating diversity and inclusion.
(We included a few of our clients as characters too!)
I didn’t do it alone, I helped spread the knowledge and acceptance with:
Francois Crabalona, CD
Patrick Durigan, CW