CAPITAL ONE, CAREERS WEBSITE
art direction + content strategy + UI design
Capital One is a financial institution where associates innovate every day to make customer’s lives easier and seamless.
The culture of the company is surprisingly fun and refreshing real…but no where on their careers site did any of this come through, until now.
As part of the Capital One Careers Site overhaul, we not only redesigned the look and feel, but also executed all key design elements from the ground up. We had two associate photoshoots, four batches of custom illustrations, and even helped inform the content strategy. In doing so, we were able to ensure that everything remained true to Capital One’s story, as well as the master brand.
When capturing Capital One associates on camera, we wanted to make sure they were the main subject, as they are our key differentiator. Keeping backgrounds neutral from campus and office spaces allowed for their personalities and sense of style to really shine.
This project started after the pandemic hit, so we knew we couldn’t rely solely on photography, as things could shut down at any given moment. It was important to show our work culture in ways that we could control while still maintaining brand personality.
All of these pieces came together to tell the authentic associate experience and really put our money where our mouth is: our people.
We’ve redesigned 16+ pages including:
Home - Job Search - Job Description - Job Quiz - 404 Error - Benefits - Diversity, Inclusion & Belonging - Teams - Work & Culture - Student & Grad Overview - Student & Grad Internships - Student & Grad Full Time - Student & Grad Graduate - Strategy Overview - Strategy Program - Strategy Next Steps
I didn’t do it alone, I helped change everything with:
Sarah Duke, CD
Connor Bernard, CW
Cream Studio, Motion + Illustration Studio
The Branching, Video Production
Todd Wright, Photographer